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本文将利用《中国数字电视报告》相关数据和创新扩散理论,分析我国数字有线电视(DigitalCATV,DCATV)早期采纳者的特征,为DCATV在推广中寻找早期采纳者提供帮助并提出相应的营销建议。
In this paper, we use the data of China Digital TV Report and the theory of innovation diffusion to analyze the characteristics of early adopters of digital CATV (DCATV) in China and help DCATV to find early adopters in the promotion and put forward corresponding marketing suggestions.