今年上半年,轮胎行业总的形势比较严峻,销售价格持续低价位,原材料价格不断上扬,面对这样的经营环境,川橡集团在周文瑞总经理的领导下,上下齐心协力,积极挖掘内部潜力,运用“市场差异化定位营销管理”的方法,实现设计型销售和 In the first half of this year, the overall situation in the tire industry was rather grim. Sales prices continued to fall at a low price. The prices of raw materials kept rising. In the face of such a business environment, under the leadership of General Manager Zhou Wenrui, Sichuan Rubber Group made concerted efforts to actively explore internal Potential, the use of “market differentiation and marketing management” approach to achieve design sales and