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随着民生新闻节目的发展,逐渐成为媒体的新宠,但人们逐渐厌倦平庸的节目内容与播报形式,受众更希望能听到的是具有深刻内涵,充满时代气息、反映社会风貌及贴近生活的新闻节目。民生新闻在关注人民生计、关注市民生活的同时,如何更能抓住观众的心理,如何在关注新闻本身的情况下,让民生新闻更贴近人民的生活。因此,这对于民生新闻电视播音主持人的播音要求更高,主持人除了保持亲切与热情的态度,还应在电视新闻播报中体现出较高的专业素质、个人修养及语言驾驭能力。
With the development of people’s livelihood news programs, it has gradually become the new darling of the media. However, people are gradually tired of mediocre program contents and broadcasts. The audience hopes to hear news of profound meaning, contemporary flavor, social style and close life program. While concerned about the livelihood of the people and people’s life, how can we grasp the audience’s psychology and how to make people’s livelihood news closer to the people’s life under the circumstance of paying attention to the news itself? Therefore, it is more demanding for the broadcast of Minsheng News TV presenters. In addition to maintaining a warm and cordial attitude, presenters should also show higher professional quality, personal accomplishment and language control ability in television news coverage.