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文化中充满着意识形态之物,但文化时常以一种普遍性和自然性的姿态出现,深深地影响着人们的观念世界。文化的影响借助修辞展开,不易被人察觉,更不易遭受反对。巴特的文化修辞学批判直指意识形态堡垒内部,破解了意识形态神话的修辞秘密:文化利用直接意指进行修辞编码,在自然性或审美性的话语伪装下使含蓄意指在不知不觉中被人们认同。通过对摄影修辞和小说文化符码的剖析,巴特向我们展示了文化修辞学的独特魅力。
Culture is full of ideological things, but culture often appears in a universal and natural attitude that deeply affects people’s concept world. The influence of culture is rhetorically unobtrusive and less susceptible to opposition. Barthes criticism of cultural rhetoric points directly to the ideological fortress, breaking the rhetoric of ideological myths and secrets: the direct use of cultural means that the rhetorical coding, under the disguise of natural or aesthetic discourse to implicitly mean unconsciously Be recognized by people. Through the analysis of the photographic rhetoric and the cultural symbols of novels, Bart shows us the unique charm of cultural rhetoric.