论文部分内容阅读
被史蒂夫·乔布斯称作天才的美国设计大师保罗·兰德(Paul Rand1914年8月15日~1996年11月26日)曾提出过关于LOGO优秀与否的7个标准:简洁性、独特性、可视性、适应性、可记忆性、普适性,以及能做到经典不过时。几十年下来无论时代流行和审美如何变化,这几个标准的价值依然出众。简洁性苹果公司自上而下把所有用户触及到和触及不到的产品观念都表现得淋漓尽致深入人心,将这个时代的产品和设计观重新刷新了一遍。而简洁理念从来都不只是这个时代的产物。简洁的目的不是为了讲故事,而是为
Paul Rand, a talented American designer whom Steve Jobs named as a genius, has put forward seven standards on the excellence of LOGO (Paul August 1914 - November 26, 1996): conciseness and uniqueness Sex, visibility, adaptability, memory, universality, and classic can not be outdated. Decades of years no matter how popular and aesthetic changes of the times, the value of these standards is still outstanding. Simplicity Apple top-down from all users reach and reach out to the product concept are fully demonstrated popular, deeply rooted in this era of product and design refreshed again. The simple idea has never been more than the product of this era. The purpose of simplicity is not to tell a story, but to do so