一个商业企业要想在激烈的市场竞争中立于不败之地，首先必须重视研究市场，了解市场现状及市场的发展趋势，只有这样才能从实际出发，搞好经营决策。在这点上现代商业与传统商业企业的重要区别是：前者能够自觉地以市场调查作为整个经营活动的基础，并在市场调查中尤其重视统 If a commercial enterprise wants to be invincible in the fierce market competition, it must first pay attention to researching the market, understanding the current situation of the market and the development trend of the market. Only in this way can we proceed from reality and make good management decisions. At this point, the important difference between modern business and traditional business enterprises is that the former can consciously take the market survey as the basis of the whole business operation and pay special attention to it in the market research