央视的“揭秘空壳洋品牌”专题节目播出后,众多大众媒体纷纷跟进所谓“打假”报道,卡尔丹顿等服装品牌被贴上“空壳洋品牌”标签。这次突如其来的事件,在业内掀起不小波澜,牵动了行业最广泛的神经。在今年3月底中国服装论坛上发言的服装品牌企业家们,鲜少不是以“空洋事件”作为开场白的。 CCTV “Secret Shell foreign brands ” special program broadcast, many mass media have to follow up the so-called “fake ” reported that Carlton and other clothing brands have been labeled “shell foreign brand ” label. This sudden incident, set off in the industry no small waves, affecting the industry’s most extensive nerve. At the end of March this year, China Fashion Forum, apparel brand entrepreneurs who speak, rarely not to “empty ocean event ” as an opening.