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随着经济与科学技术的发展,许多商家之间的竞争日趋激烈,广告业也进入了一个空前活跃的时期,各种各样的广告接踵而至,不经意间已经渗透到了人们的生活当中,但与此同时,由于竞争激烈,受利益的驱使,广告意象的虚假性收不仅损害了广告行业的整体形象,对给消费者也带来了很大的困扰。本文重在找出广告意象虚假的成因,以便于我国广告业的健康发展。
With the development of economy and science and technology, the competition between many merchants is becoming fiercer and fiercer. The advertising industry has also entered a period of unprecedented vigor and vitality. Various advertisements have followed and inadvertently infiltrated into people’s lives. However, At the same time, due to the fierce competition and driven by the interests, the false reception of advertising images not only harms the overall image of the advertising industry, but also greatly disturbs the consumers. This article focuses on identifying the causes of false advertising images in order to facilitate the healthy development of China’s advertising industry.