中国老龄协会公布的一项统计资料表明:目前全国老年人每年潜在消费能力约为3000亿元,其中服饰穿着占1/3。面对每年至少900亿元的消费潜力,老年服装市场却显得死气沉沉,来自方方面面的信息表明,老年服装业已成为亟待开垦的时装处女地。 According to a statistical data released by the China Association for the Aging, the current potential consumption of elderly people in the country is about 300 billion yuan each year, of which dress wear accounts for 1/3. With an annual consumption potential of at least 90 billion yuan, the old-fashioned clothing market is seemingly dead. Information from all aspects shows that the elderly clothing industry has become a fashion virgin place to be opened up.