2009年已过去一半,在过去半年时间里,企业危机事件层出不穷。与应对来势汹汹的经济危机一样,危机公关已经成为企业管理中无法回避的一个重要命题——正如西方格言所明示,危机就如死亡与税收,对社会与组织来说都是不可避免的。作为危机管理的研究者,我一直希望通过众多重大危机事件的梳理与分析,去捕捉危机背后的规律或本质,从中揭示危机爆发之后对企业所形成的负面影响的扩散路径,以及正确的应对策略。 Half of 2009 has passed and in the past six months, there have been many business crises. As in the face of a brutal economic crisis, crisis public relations has become an unavoidable issue in business management - as the Western aphorisms state, crises like death and taxes are inevitable for both society and organizations. As a researcher in crisis management, I have always hoped to capture the law or essence behind the crisis by combing and analyzing many major crisis events and reveal the path of diffusion of the negative impact on the enterprise after the crisis and the correct countermeasures .