现代公共关系诞生于20世纪初的美国。但是,在我国古代社会,类似于现代公共关系的公关思想与公关实践,早已存在。在我国四大名著之一的历史小说———《三国演义》中可以印证。公关意识即公共关系观念、公共关系思想,是一种自觉运用公关理论和原则指导自己思维和行为的观念,是公关基本原理原则、和操作范式的内化,它包括形象意识、公众意识、传播意识、服务意识等。①《三国演义》作为古典文学名 Modern public relations was born in the United States at the beginning of the 20th century. However, in our ancient society, public relations and public relations practices similar to modern public relations have long existed. In one of the four famous Chinese historical novels --- “Romance of the Three Kingdoms” can be confirmed. Public relations awareness is the concept of public relations, public relations thinking is a conscious use of PR theory and principles to guide their own thinking and behavior of the concept of PR principles and principles of operation, which includes the paradigm, which includes image awareness, public awareness, communication Consciousness, service awareness and so on. ① “Romance of Three Kingdoms” as the classical literary name