虚拟社区有自己独特的价值标准和行为模式,因而其道德的构建也具有特殊性。网络行为的失控不但需要具体的规制措施,同时也需要一种新道德来约束和指导,对规制机制形成一个很好的补充。构建网络道德是一项艰巨的任务,网络道德建设面临着各种困境,本文从微观的角度提出一些具体构想。 Virtual community has its own unique value standards and behavior patterns, so its moral construction is also unique. The loss of control of network behavior not only requires specific regulatory measures, but also requires a new moral restraint and guidance to form a good supplement to the regulatory mechanism. It is a difficult task to construct the network morality, and the network ethics construction faces various difficulties. This paper proposes some concrete conceptions from the microscopic point of view.