《星光大道》作为中央电视台的自主品牌、国内独创的大型综艺节目,自2004年10月开播以来一直坚持以百姓舞台为宗旨,为全国老百姓提供了一个展现自我的舞台。节目播出不久便受到了广大观众欢迎,不仅在收视上取得佳绩,而且输送了一大批优秀的百姓歌手。开播十年来,《星光大道》在传递社会正能量、扩大社会影响力等方面取得了良好成绩。如今,《星光大道》已走过了第十个年头,如何不断创新,如何走得更远,是业界和学界共同关注的 As a self-owned brand of CCTV, “Avenue of Stars” is a large-scale variety show unique to China. Since its launch in October 2004, the “Avenue of Stars” has always adhered to the people’s stage and has provided a stage for the people of the whole country to show themselves. Shortly after the program was broadcast, it was welcomed by the majority of the audience. It not only achieved success in viewing but also delivered a large number of outstanding people singers. In the ten years since its launch, “Avenue of Stars” has achieved good results in delivering positive energy and expanding social influence. Today, “Avenue of Stars” has gone through the tenth year, how to innovate, how to go further, is the common concern of industry and academia