艺术设计看上去与大众消费没有直接的关系,普通百姓也很少购买艺术品,但是艺术设计在商品中的“附加值”却不可小觑,最显而易见的就是商品的造型,包装等。本文通过对大众消费心理和审美心理的研究,来阐述在消费过程中艺术设计对消费者的影响。 Art design does not seem to have a direct relationship with the mass consumption. Ordinary people seldom buy artwork, but the “value added” of art design in the product is not to be underestimated. The most obvious thing is the modeling and packaging of the product. Through the study of mass consumption psychology and aesthetic psychology, this article expounds the influence of art design on consumers in the process of consumption.