博物馆作为人类社会的一个文化现象,从诞生伊始就被打上了贵族文化、精英文化的标签。现代博物馆作为公共教育与服务机构已为大众服务了几百年,早已不是当年的贵族会客厅,也早已摘下了学术神殿的神秘面纱。但世界博物馆界明确以服务社会普通公众为宗旨,却是最近三十多年的事~①。理论与实践的脱节,影响到现代博物馆在普通公众心目中的形象,往往依然是令人仰望而存在距离感。在建立公共形象方面,博物馆已落后于社会发展 As a cultural phenomenon in human society, museums have been labeled aristocratic culture and elite culture since their birth. As a public education and service institution, the modern museum has served the public for hundreds of years. It is no longer the aristocrat’s living room of that year, and has long taken away the mystery of the academic shrine. However, the world museum community clearly to serve the general public for the purpose of society, but it is the last thirty years of things ~ ①. The disjunction between theory and practice has an impact on the image of the modern museum in the general public. It is often still hopeful that there is a sense of distance. In establishing public image, museums lag behind social development