上世纪八十年代以来,企业文化建设在我国逐渐得到广大企业界的高度重视,进而意识到企业文化是企业发展的动力,是现代企业活的灵魂。在白热化的市场竞争中,国内外企业之间的激烈竞争,其实质已转为企业文化之间的竞争。因此企业必须建设具有鲜明特色的企业文化,构筑雄厚的企业文化底蕴,才能不断发展,做大做强。 Since the eighties of last century, the building of enterprise culture in our country has gradually been attached great importance to the majority of business circles, and then realized that corporate culture is the driving force behind the development of enterprises, is the soul of the modern enterprise. In the heated competition in the market, the fierce competition among domestic and foreign enterprises has, in essence, shifted to the competition among the corporate cultures. Therefore, enterprises must build distinctive corporate culture, build a strong corporate culture, in order to continue to develop, bigger and stronger.