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四、技术开发与市场开发我们在德国考察,感受特别深刻的一点,就是德国企业之所以能得以持续发展并在市场上保持强大的竞争力,在于他们特别重视技术和产品开发,有一整套完善和有效的开发管理体制.德国较大型企业都是分公司或事业部体制,每个分公司或部都是独立法人,单独进行核算,都设有各自的产品技术开发机构,也就是说公司的产品研制开发工作是分散的.他们的任务是具体研究下一步需要投放市场的新产品以及产品的改进和升级.这就使分公司或事业部保持着更大的主动权和灵活性,使他们的产品更能满足用户的需求和提高竞争能力,使产品开发对迅速变化的市场及时做出反应.
Fourth, technology development and market development Our inspection in Germany, feeling particularly profound point is that German companies have been able to continue to develop and maintain a strong competitive edge in the market, is that they pay special attention to technology and product development, a set of sound and Effective development and management system. Germany’s larger enterprises are branch or division system, each branch or department is an independent legal entity, separate accounting, have their own product technology development agencies, that is, the company’s products R & D work is decentralized, and their task is to specifically examine the new products to be introduced to the market and the improvement and upgrading of the products in the next step, which allows the branch or division to retain greater initiative and flexibility Products to better meet the needs of users and enhance their competitiveness, so that product development in a timely manner to respond to the rapidly changing market.