现代包装设计的发展与传统民族文化的发展是一脉相承的,也是现代包装设计发展的创作之本和灵感来源。只有将现代设计与传统文化、民族情结紧密融合在一起,现代包装设计的艺术文化审美特性才能更完整地体现出来。在这个经济全球化的时代,外来文化和本土文化的冲击剧烈,许多人认为传统吉祥纹样已经过时,完全跟不上时代发展的需要。还有些人认为,传统和现代两者存在矛盾,现代包装设计与传统吉祥纹样是两条根本不同的发展道路,传统吉祥纹样应保持自己 The development of modern packaging design is consistent with the development of traditional national culture, but also the source of creative and inspiration for the development of modern packaging design. Only by integrating the modern design with traditional culture and national complex can the aesthetic characteristics of the art and culture of the modern packaging design be more fully embodied. In this era of economic globalization, the external culture and the local culture have had a severe impact. Many people think that the traditional auspicious pattern is out of date and completely fails to meet the needs of the development of the times. Still others think that there is a contradiction between the traditional and the modern. Modern packaging design and traditional auspicious pattern are two fundamentally different development paths. Traditional auspicious patterns should keep themselves