什么是创造性设计?为什么要进行创造性设计?这两个问题是进行创新设计的前提。 创造性设计是工业设计的根本特征，没有创新就无所谓设计。而创新设计其本质是创造人们所希望的、更加合理的产品，其目的是为了不断完善人们的生活。 由于客观世界是不断变化发展的，新事物、新问题不断出现，且永无终结，人们的新希望、新要求也随之发展。因此，需要人们不断地进行符合客观事物发展规律的、适应新客观存在、新事物发展的创造性设计来与新客观相适应，解决新事物所产生的各种新情况、新问题、新矛盾是 What is a creative design? Why creative design? These two issues are the premise of innovative design. Creative design is the fundamental feature of industrial design, no innovation does not matter design. The essence of innovative design is to create the more reasonable products that people want, and its purpose is to constantly improve people’s lives. Since the objective world is constantly evolving, new things and problems continue to emerge and never come to an end. People’s new hope and new requirements also develop. Therefore, it is necessary for people to continually carry out creative design that meets the objective laws of things and adapt to the new objective reality and the development of new things so as to adapt to the new objective and solve various new situations and problems arising from new things. The new contradictions are: