近年来,随着社会经济的发展,电力需求量不断扩大,电力市场也在不断改革。与此同时,电网经营企业面对激烈的市场竞争环境也存在诸多考验,各种风险问题出现为电力企业市场营销带来了巨大的挑战。随着我国不断对电力企业实行电网重组、政企分离策略的推进,电力市场正逐渐朝着健康、透明、开放的方向发展,面对市场推进中的各种风险问题,电力企业必须要做好及时的调整,以更好地在激烈的市场竞争环境中站稳脚跟。 In recent years, with the development of society and economy, the demand for electricity has been continuously expanded, and the electricity market has been continuously reformed. At the same time, power grid operators face a lot of challenges in the face of fierce market competition environment, and the emergence of various risk problems poses a great challenge to the marketing of power enterprises. As China continues to implement the reorganization of power grids and the separation of government and enterprises, the electricity market is gradually moving toward a healthy, transparent and open direction. In the face of various risks in the market promotion, the power enterprises must do well Timely adjustment to better stand in a fierce market competition.