当前,在党的宣传教育工作中,花费大量人力物力的榜样教育收效甚微,研究导致榜样教育失效的原因具有十分重要的现实意义。本文从榜样教育的传播者、教育方式、客体心理、现实生活中反面形象的影响以及大众媒介的消极影响等方面,分析了当代榜样教育实效性不强的原因,以期为提高榜样教育的效果提供一些建议和参考。 At present, in the Party’s propaganda and education work, the example education that spends a lot of manpower and material resources has little effect and the research on the reasons that lead to the failure of the example education has very important practical significance. This paper analyzes the reasons why the contemporary model education is not effective in terms of the communicators of the model education, the mode of education, the psychology of the object, the influence of negative images in the real life and the negative influence of the mass media, in order to provide the effect of improving the model education Some suggestions and references.