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随着我国对外贸易的不断发展和经济全球化趋势的日趋明显,商务英语已经逐渐成为高等教育必不可少的一门课程。文化差异一直是制约中国人与讲英语国家的人进行交流的重要因素,对中西文化差异知之甚少或缺乏必要了解,会在商务谈判和交际过程中会遇到许多问题,造成误解,甚至使谈判陷入尴尬境地。目前,商务英语教学对文化差异的重视并不够,本文从注重文化差异的必要性为切入点,介绍了商务英语教学过程中所需要让学生熟知的中西文化差异。
With the continuous development of China’s foreign trade and the increasingly obvious tendency of economic globalization, Business English has gradually become an indispensable course of higher education. Cultural differences have always been an important factor restricting the exchange between Chinese and English-speaking people. Little or no understanding of the differences between Chinese and Western cultures is necessary, and many problems may arise in the process of business negotiation and communication, causing misunderstandings and even making Negotiations into embarrassment. At present, the emphasis of business English teaching on cultural differences is not enough. This paper starts with the necessity of paying attention to cultural differences and introduces the cultural differences between Chinese and western cultures that are needed to make students well-versed in business English teaching.