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“广电17号令”为规范广播电视广告的援出,加强管理,国家广播电影电视总局颁布《广播电视广告播放管理暂行办法》,第一次以总局令的形式,对广播电视广告的内容、播放总量、广告插播、播放监管等问题进行全面规范。该办法于2004年1月1日起正式实施,业内按照总局令的编号将其简称为17号令。重要条款:第十七条广播电台、电视台每套节目每天播放广播电视广告的比例,不得超过该套节目每天
In order to standardize the assistance of radio and television advertisements and strengthen the administration, the State Administration of Radio, Film and Television promulgated the Interim Measures for the Administration of the Broadcasting of Radio and Television Advertisements. For the first time, the contents of radio and television advertisements , The total broadcast, advertising spots, broadcast supervision and other issues a comprehensive standard. The measure came into effect on January 1, 2004, and the industry is abbreviated to order No. 17 according to the serial number of the administration order. Important Terms: Article 17 The proportion of radio and television advertisements broadcast by each radio and television station on a daily basis shall not exceed the daily limit of the program