改革开放以后,我国经济得到了较快发展,人民的生活水平也有很大改善,旅游已经成为我国人民休闲、度假的良好方式。我国的旅游事业蓬勃发展,旅游市场营销是发展旅游事业的重要问题,本文在研究、分析我国旅游市场营销现状和存在的问题后,提出解决问题的对策,探究了旅游市场营销的合理发展趋势。 Since the reform and opening up, China’s economy has witnessed rapid development, and people’s living standards have also greatly improved. Tourism has become a good way for our people to relax and go on holiday. Tourism in our country is thriving, and tourism marketing is an important issue in the development of tourism. After studying and analyzing the status quo and existing problems of tourism marketing in our country, this paper puts forward the countermeasures to solve the problems and probes into the reasonable development trend of tourism marketing.