当中国广播界进一步探索发展新模式时,我们不妨把目光投向广播发达的法国、荷兰和澳大利亚三国,了解一下那里的广播发展现状,或许可以从中获取更多的前行动力。法国、荷兰、澳大利亚同属经济发达国家,尽管他们的各类传媒之间的竞争十分激烈,但广播长期以来一直占有十分重要的地位,无论从社会层面,还是经济效益,广播所占的份额远远超过了曾经对广播的所谓“悲观”预测。究其原因,除了上述三国有其自身人文、地理、历史传统等影响外,各国广播电台在经营、技术、人才管理与培养等方面亦有独到之处。启示一:利用主持人的品牌效应,拉动经济效益增长广播品牌化建设是当下中国广播界研究和实践的高频 As the Chinese broadcasting community further explores new modes of development, we may wish to look beyond the developed broadcasting countries of France, the Netherlands and Australia to learn more about the state of radio broadcasting there and perhaps gain more momentum from it. Although France, the Netherlands and Australia belong to the economically developed countries, broadcasting has been playing a very important role for a long time despite the fierce competition among various media of theirs. The share of broadcasting, far from social aspects and economic benefits, is far behind Surpassing the once-so-called “pessimistic” prediction of radio. The reason is that apart from the impact of the three countries mentioned above, including their own humanities, geography and historical traditions, radio stations in other countries also have their unique characteristics in management, technology, personnel management and training. Revelation A: The use of the host brand effect, stimulating economic growth Broadcasting brand building is the current Chinese research and practice of radio frequency