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目前,传统媒体与新兴媒体融合发展的难点在地市一级。本文聚焦市级党报融合发展的路径和方式,既总结相关经验、做法,更注重发现融合发展中存在的突出问题,以期帮助地市级传统媒体从业人员进一步理清融合发展的理念、目的、方法,切实推进融合发展,加快建设区域新型主流媒体,提高地市一级党的新闻舆论工作的传播力、引导力、影响力、公信力。
At present, the difficulties in the integration and development of traditional media and emerging media are at the municipal level. This paper focuses on the ways and means of integration and development of municipal newspapers and congresses. It not only summarizes the relevant experiences and practices, but also pays more attention to the prominent problems existing in the integration and development so as to help the traditional media practitioners at municipal and municipal levels to further clarify the concept, purpose and methods of integration and development Effectively push forward the integration and development, speed up the construction of a new type of mainstream media in the region and enhance the dissemination, guidance, influence and credibility of the party’s news media at the municipal level.