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从庆铃、江铃的双雄并立到如今的百家争鸣,随着用户需求越来越趋于高端化,各主流轻卡企业,甚至一些乘用车企业都已吹响争夺高端轻卡市场的进军号,一时间,高端轻卡市场硝烟弥漫。这一方面,代表了中国轻卡制造技术的提升;另一方面,也显示出各大车企对轻卡各细分市场越来越高的重视程度。但归根结底,是因为现代物流业对高端轻卡越来越大的需求引起了这场激烈的市场争夺战。本刊记者分头采访了各轻卡生产主机厂,深度剖析各主机厂的产品特点及市场策略,以向大家呈现,隐藏在这场市场争夺背后的玄机。
From Qingling, Jiangling, the dominance of both to today’s hundred schools of thought, as the user needs more and more high-end, all the major light truck companies, and even some passenger car companies have sounded the march for the high-end light truck market march, a Time, high-end light truck market smoke filled. On the one hand, it represents the improvement of China’s light truck manufacturing technology; on the other hand, it also shows that the major car companies attach more and more importance to the market segments of light trucks. But in the final analysis, this is because the growing demand for high-end light trucks by the modern logistics industry has caused this fierce market war. Our reporter separately interviewed the light truck production host factory, in-depth analysis of the host plant product features and marketing strategies to show you, hidden in the market behind the competition for this mystery.