随着我国市场经济的运行,广告大战、价格大战、技术大战到现在的形象大战,归根到底都离不开品牌。品牌问题已成为企业最重要和最敏感出问题。有些企业专门设立了品牌部门,负责企业的品牌工作,尤其是外国的品牌长驱直入我国,形成了品牌这个无形资产中最其有实力的较量。由于我国企业长期受传统计划经济的影响,旧有的观念和保守观念的影响,使品牌始终没有在许多企业得到尊重,因此还存在以下10大误区: With the operation of our country’s market economy, advertising wars, price wars, and technical warfare to the present image warfare, in the final analysis, we cannot leave the brand. Brand issues have become the most important and most sensitive issues for companies. Some companies have set up a branding department and are responsible for the branding work of companies. In particular, foreign brands have driven their way into China, forming the most powerful contest in the intangible assets of the brand. Due to the long-term influence of the traditional planned economy, the influence of the old concepts and conservative concepts on the Chinese enterprises, the brand has not been respected in many companies. Therefore, there are still 10 major errors: