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一般情况下,平面公益广告更多的是关注社会公共利益,因此其所传达的信息是面向社会大众的,考虑到社会大众的受教育水平有限,相关的工作人员在编制平面公益广告的时候就应该要使用一些比较通俗易懂的语言。为了能够让公益广告更加的生动,很多的工作人员在制作公益广告的时候会使用到一些图形,这种新的平面公益广告的展现形式就能够使人们的视觉得到一个不一样的享受,平面公益广告产生的效果也得到了很大的增强。
Under normal circumstances, public service ads are more concerned about the public interest, so the message is for the general public, taking into account the limited level of education of the general public, the relevant staff in the preparation of public service ads Should use some more easy to understand language. In order to make public service ads more vivid, many staff members will use some graphics when making public service advertisements. This new flat public service advertisement will enable people’s visuals to enjoy a different kind of enjoyment. The effect of advertising has also been greatly enhanced.