电视剧既是文化艺术,有其意识形态性和审美性,又是文化商品,有其物质性和消费性;既有意识形态的强制性,又有大众文化媒介的迎合性。国家主流意识形态强化其导向功能,市场经济商业文化看中其消费功能,大众文化欢呼其娱乐功能,精英知识分子强调其审美功能。因此,电视剧创作必须坚定三个意识——精品意识、导向意识和受众意识。唯有此才能真正创造出“三性”统一符合时代要求的作品。 TV drama is both art and culture, with its ideological and aesthetic, but also cultural goods, the material and consumer; both the ideology of the mandatory, but also to meet the popular cultural media. The mainstream ideology of the country strengthens its guiding function, the commercial economy of the market economy takes its consumption function into consideration, the popular culture cheers its entertainment function, and the elite intellectuals emphasize its aesthetic function. Therefore, the creation of drama must be firm three consciousness - boutique awareness, orientation awareness and audience awareness. Only in this way can we truly create a work that meets the requirements of the times in a unified manner.