洞察就是一个潜在的动机。它分为两个意思,一是回答行为背后的“为什么”。第二个是潜在,需要你通过行为的观察去抓到。J W T智威汤逊在广告行业里是享有盛誉的,尤其在策略这方面。策略其实是一个很广的概念,因为我们在行业里可能会遇到不同的策略,但策略的根本是为了达成一个目的去制定的纲领性的计划。这里有两个关键词:一个是目的,是为了一个特定的任务或者目标而存在的。衡量它的高质量就是它有没有最终达 Insight is a potential motivation. It is divided into two meanings, one is to answer the behavior behind “why ”. The second one is potential and requires you to catch it through the observation of behavior. JW T JWT is renowned in the advertising industry, especially in this area. Strategy is actually a very broad concept, because we may encounter in the industry different strategies, but the strategy is basically to achieve a purpose to develop a programmatic plan. Here are two key words: one is the purpose, exists for a specific task or goal. The measure of its high quality is whether it has finally reached