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在20世纪60年代之后,随着社会发展以及经济水平的提升,体育产业逐渐发展起来。迈入70年代之后,高科技不断涌现出来,体育产业进一步发展,出现了前所未有的发展活力。到80年代,体育产业进入发展的顶峰时期,对整个世界产生了重大影响。体育作为一种社会文化现象,其社会性不仅反映了现代体育的人文精神,更重要的是促进了社会的发展,同时也产生了巨大的政治效益。例如,竞技体育的发展对社会价值导向功能的延伸,不仅凝聚了
After the 1960s, with the social development and the promotion of economic level, the sports industry developed gradually. After entering the 1970s, high-tech emerged continuously and the sports industry developed further, showing an unprecedented vitality for development. By the 1980s, the sports industry had entered a period of peak growth that had a significant impact on the entire world. As a social and cultural phenomenon, sports not only reflects the humanistic spirit of modern sports, but more importantly, it promotes the development of society as well as huge political benefits. For example, the development of competitive sports extends the function of social value-oriented, not only condensed