随着现代经济体制的确立、网络经济的兴起,社会各行业市场都朝着纵深方向去发展,在这一时期,对于企业而言,市场营销能力、产品研发能力成为了互联网信息时代下竞争的聚焦点。企业营销模式、营销渠道的变革与创新凸显得尤其关键。基于当前相对成熟完善的市场经济环境下,从电子商务这一视角,简要探讨企业营销模式的突破与实现路径。 With the establishment of the modern economic system and the rise of the Internet economy, the market of all industries in society has been developing in depth. During this period, marketing capabilities and product research and development capabilities have become competing under the Internet information age Focus. Enterprise marketing model, marketing channels change and innovation highlights the key. Based on the current relatively mature and perfect market economy environment, from the perspective of e-commerce, this paper briefly discusses the breakthrough and realization of enterprise marketing mode.