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执行时间2016年6月至2016年10月获奖企业名称伽蓝集团品牌名称自然堂奖项名称金旗奖-2016最具公众影响力品牌传播金奖项目背景:1.2012年,自然堂就以“征战伦敦、美在巅峰”为主题,触电奥运营销,开启了与中国跳水队的合作。四年之后,在上届奥运营销经验的基础上,已从借助赛事、助力夺冠的阶段,进化到将品牌特质、情感诉求与奥运相结合,借此彰显品牌精神和主张。2.当下的营销市场充斥浮躁之风,作为一个有态度和价值观的品牌,自然堂希望提供给消费者优质
Implementation time June 2016 to October 2016 Winners Name of Company Gamma Group Name of Nature Hall Award Name Golden Flag -2016 Gold Award of Most Public Influence Brand Communication Background: 1.2012, Nature Hall will fight London with the United States Peak "as the theme, electric shock Olympic marketing, opened with the Chinese diving team’s cooperation. Four years later, on the basis of the previous Olympic marketing experience, we have evolved from the stages of using the events to help win the championship. By combining the brand characteristics and emotional appeal with the Olympic Games, we can demonstrate our brand spirit and advocacy. 2. The current marketing market is full of impetuous style, as a brand of attitude and values, natural hall hopes to provide consumers with high quality