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2017年上半年,由董卿主持、中央电视台全力打造的以文化情感为定位的《朗读者》就像一股清流出现在受众面前,并且引起了不小的反响。在大众文化消费时代,文化节目和娱乐节目竞争激烈的背景之下,该节目之所以能够获得巨大成功有其独特之处。本文以已经完结的整个第一季的节目为样本,从每期节目的选题、朗读嘉宾身份的选择以及选题和嘉宾自身经历的融合三方面分析该节目是如何通过引发受众的情感共鸣完成文化传播的使命的,并对节目中的情感消费现象进行反思。
In the first half of 2017, a “readership” based on cultural sentiment created by CCTV and channeled by CCTV was like a clean stream appearing before the audience and aroused great repercussions. Against the background of the age of popular culture consumption, the intense competition for cultural and entertainment programs, the uniqueness of the program in terms of its enormous success has its unique features. This article takes the completed program of the first quarter as a sample and analyzes how the program resonates through the emotional resonance of the audience from three aspects: the topic selection of each program, the choice of reading guest status and the integration of topics and guests’ own experience Cultural mission of communication, and reflect on the phenomenon of emotional consumption in the program.