在这个视觉凸显的时代,电影对文学的改编不仅没有减弱,反而形成了世界性的时尚热潮。这是因为在这个比任何时候都注重品牌和知名度的消费时代,一部经典作品就是一个著名的文化品牌,就是一个烙在公众心里的文化符号记忆,能有效地诱发消费者进行消费的欲望。纵观最近的电影市场,根据文 In this era of visual highlighting, the adaptation of the film to literature has not only not weakened, but has formed a global fashion craze. This is because, in this era of consumption that is more valued than ever before, a classic work is a well-known cultural brand, a cultural symbolic memory branded in the public’s mind that can effectively induce consumers’ desire to consume. Looking at the recent movie market, according to the text