现在社会上的商品琳琅满目、各色各样,丰富多彩的产品设计在满足了商品的基础使用功能的同时,越来越乐于赋予其更多的符号辨识功能和文化内涵象征。这也是消费者对更丰富的精神需要内容与更多的展现个人价值的直接表现。而改变世界是人类的天性,人们更乐于看到在物质生活的丰富之后伴随着更多的精神享受和文化共鸣。产品设计是一门以技术和艺术为基础,并在应用中使二者相结合的综合性学科,它的研究对象、研究范围和具体应用等都有别于传统的艺术学科,设计美学作为设计学科的理论支撑,其理论框架也与传 Nowadays, there are a great variety of products in society, which are different in color. The rich and colorful product designs are more and more willing to give more symbolic recognition and cultural connotation to products while meeting the basic functions of using the products. This is also a direct manifestation of consumer demand for richer spiritual content and more personal value. Changing the world is a human nature. People are more willing to see more spiritual enjoyment and cultural resonance after the richness of material life. Product design is a comprehensive subject which is based on technology and art and combines them in application. Its research object, research scope and specific application are different from traditional art disciplines and design aesthetics as design The theoretical support of the discipline, its theoretical framework and pass