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名牌是一个企业科技、管理、质量、信誉、竞争力的综合体现,是商品走向世界的通行证。资料显示:宁夏2000年的经济总量、销售额、利税额等,有1/3是名牌产品贡献的。可见,名牌产品已成为宁夏经济发展的“火车头”和“脊梁骨”。 1995年,宁夏开始实施名牌发展战略,并制定了自治区名牌产品管理办法,规定了名牌产品的申报办法、名牌标准和评审程序。经过近10年的培育,宁夏已经拥有中国名牌“圣雪绒”羊绒衫和“塞北雪”面粉、“夏进”牛奶、“宁夏红”枸杞酒、“赛马”牌水泥等一大批宁夏名牌产品,这些产品走向了全国,走向了世界。欣喜之余我们可曾想过,这些优势企业和名牌产品从无到有,从小到大,从弱到强,倾注了多少人的心血与汗水。
Brand name is a business technology, management, quality, reputation and competitiveness of the integrated embodiment of the goods to the world pass. Statistics show that: Ningxia in 2000 the total economy, sales, profits and taxes, etc., 1/3 is the contribution of brand-name products. Visible, brand-name products have become Ningxia economic development “locomotive ” and “backbone ”. In 1995, Ningxia began to implement the brand-name development strategy and formulated the Measures for the Administration of Famous-brand Products in the Autonomous Region, stipulating the application methods, brand-name standards and evaluation procedures for brand-name products. After nearly 10 years of nurturing, Ningxia already owns China famous brand “San Xue Rong” cashmere sweater and “Saibei snow” flour, “Xiajin” milk, “Ningxia red” wolfberry wine, “Horse racing ”Brand cement and a large number of Ningxia brand-name products, these products to the country, to the world. We are overjoyed that we have thought about these advantages of enterprises and brand-name products from scratch, from small to large, from weak to strong, devoted much effort and sweat.