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品牌优势能够增加商业服务业的竞争力。但是,在市场竞争激烈的今天,比服务品牌创建更难的是持续地保 持服务品牌的竞争力。三联商社服务品牌的过去的辉煌与今天的无奈,为其他商业服务业提供了一些可借鉴的经验与 教训。
Brand advantage can increase the competitiveness of business services. However, in today’s highly competitive market, it is more difficult to create a service brand than to maintain the competitiveness of service brands. The triple glory of service brands in the past and the frustration of today provide some lessons and lessons for other business services.