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组织客户价值是客户价值领域近年来出现的新概念,对于完善客户价值理论具有重要意义。目前,该领域的研究较为零散,同时国内的研究还十分罕见,有必要对现有研究进行系统的归纳与梳理。本文首先对组织客户的研究进行介绍,之后对组织客户价值的概念进行辨析,接下来从组织客户价值评价角度对组织客户价值理论的最新研究成果进行系统的梳理与概括,并提出未来有待加深研究的两个方向。
Organizational customer value is a new concept emerged in the field of customer value in recent years, which is of great significance to improving customer value theory. At present, the research in this field is rather fragmented. At the same time, the research in China is still rare, and it is necessary to systematically summarize and sort out the existing research. This paper firstly introduces the research of organizational clients, then differentiates the concept of organizational customer value, and then systematically reviews and summarizes the latest research results of organizational customer value theory from the perspective of organizational customer value evaluation, and proposes that further research be conducted in the future The two directions.