企业文化是企业凝聚人心的法宝,是企业兴旺发达的重要元素,是企业获取社会知名度和美誉度的保证。企业有无自己特有的先进文化,直接关系到企业能否持续健康发展和永葆生命力,以及能否在激烈的市场竞争中发展壮大。加强企业文化建设,必须结合自身实际,科学地把握企业文化的灵魂和精髓。 Corporate culture is a magic weapon to unite the people, is an important element of the flourishing enterprises, is the enterprise access to social reputation and reputation of the guarantee. Whether enterprises have their own unique advanced culture is directly related to the sustainable development of enterprises and the vitality of the permanent, and whether in the fierce competition in the market to grow and develop. To strengthen the building of enterprise culture, we must combine our own actual and scientific grasp of the soul and essence of corporate culture.