论文部分内容阅读
自上世纪六十年代计算机发明问世以来,人类文明进程开始迈入新的阶段。计算机技术和网络信息技术对现代社会的各行各业都产生巨大颠覆性影响。而影视广告创作在完成从传统广告行业到现代化视觉艺术的过度之后,一直是现代网络技术和计算机新发明的晴雨表。而三维动画技术自问世以来,被广泛应用于军事技术领域、经济基础建设领域以及基本民生领域等,本文将从影视广告创作为视角,探析三维动画对于影视广告创作的重大意义和影响。
Since the advent of computer invention in the 1960s, the process of human civilization has begun to enter a new phase. Computer technology and network information technology have a huge disruptive effect on all walks of life in modern society. The film and television advertising in the completion of the transition from the traditional advertising industry to modern visual arts, has been a barometer of modern network technology and computer innovations. Since the advent of three-dimensional animation technology, it has been widely used in the field of military technology, economic infrastructure and basic livelihood. This article will focus on film and television advertising from the angle of view, and explore the great significance and influence of three-dimensional animation on the creation of film and television advertising.