联合营销的模式于20世纪80年代开始在工程机械行业兴起。在竞争激烈的市场环境、全球化发展的趋势和产品科技日新月异情况下,面对众多水平更高、实力更强的竞争对手,任何一个企业都不可能在所有方面处于优势。通过优劣势互补的企业间联合,企业才有可能突破瓶颈,挑战充满不确定因素的未来。 The co-marketing model started in the construction machinery industry in the 1980s. In a highly competitive market environment, the trend of globalization and the rapid development of product science and technology, it is impossible for any one enterprise to take advantage of all aspects in the face of a large number of higher-level and stronger competitors. Through the combination of strengths and weaknesses between enterprises, companies are likely to break the bottleneck and challenge the uncertain future full of factors.