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近几年,在互联网条件环境下,在爆发式增长的媒体媒介的挤压下,主流传统媒体媒介的生存空间和影响力日渐趋向于狭窄和式微。不甘也不能束手待毙的一些媒体人,寄望于专业化职业化,试图通过传媒人的专业化职业化,媒介产品专业水准的提升来扭转颓势。于是,在主流媒体从业人员当中经常能听到传播这个概念,新闻宣传和传播两个概念很高频次地混合运用于新闻采编中。
In recent years, under the conditions of the Internet and under the pressure of the explosive growth of media, the living space and influence of the mainstream traditional media have tended to be narrower and smaller. Some media people who are unwilling and unable to give up hope to professionalize their professionalism and try to reverse the decline through the professionalization of media professionals and the improvement of the professional standards of media products. As a result, the concept of communication can often be heard among the mainstream media practitioners. The concepts of news distribution and publicity are mixed and used frequently in news gathering.