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本文分析了中国图书市场现存逆向物流管理模式的弊端,提出了网络环境下新式逆向物流模式,为我国出版业的改革提供了有益借鉴。
This article analyzes the drawbacks of the existing reverse logistics management mode in the Chinese book market and puts forward the new reverse logistics mode under the network environment, which provides a useful reference for the reform of the publishing industry in our country.