众所周知,当今中国社会已步入重要转型期,建立与经营城市文化品牌对建立两型社会产生着越来越重要的作用。“湘军文化”品牌作为国内较为成功的案例具有极大的研究价值。本文即以此为背景展开探讨,以期通过城市文化品牌模式分析,对地方社会经济的可持续发展带来更多的思考。 As we all know, today’s Chinese society has entered an important transitional period, and the establishment and operation of urban cultural brands have an increasingly important role in establishing a two-oriented society. “Hunan Culture ” brand as a more successful case of domestic research has great value. This article is based on this background to explore, with a view to through the analysis of urban cultural brand model, the sustainable development of local socio-economic brought more thinking.