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中国动画的发展通过不断探索,进而技术不断成熟,基本形成简单的动画产业链,使动画体系化。动画在商业与文化产业占据重要位置。中国动画从滞待状态恢复到勃勃生机。但动画的发展是畸形发展,普遍为模仿,甚至是抄袭,使中国动画失去原本艺术形态。而根本原因在于动画发展没有形成有机的产业链使动画制作的费用过高,忽略了动画衍生品的价值,没有将衍生品进行商业化运作。本文便是从动画产业链来分析国产动画目前的困境以及发展途径。
The development of Chinese animation through continuous exploration, and then continue to mature technology, the basic formation of a simple animation industry chain, the animation system. Animations play an important role in the business and cultural industries. Chinese animation resume from the state of stagnation to the vitality. However, the development of animations is a deformity development, which is generally imitated and even plagiarized, so that Chinese animation loses its original artistic form. The fundamental reason is that animation development did not form an organic industry chain to make animation production costs are too high, ignoring the value of animation derivatives, not to derivative products for commercial operation. This article is from the animation industry chain to analyze the current predicament of domestic animation and development path.