广播电视离不开语言,而语言的表现尤其离不开声音,声音是构成形式美的物质材料,语言文字的审美意义是通过声音来感受的。广播电视语言是口耳之学,它以声音为媒介诉诸于受众的听觉器官。诉诸于口耳的广播电视语言与以文字为媒介的报刊杂志语言在选择、运用组合手段的方式、方法上是不同的,广播电视语言必须更加注意语音修辞手段的运用。高尔基曾说:“作为一种感人的力量,语言真正的美,产生于言辞的准确、明晰和动听。”老舍先生则强调:除了注意文字的意义而外,还注意文字的声音与音节。这就发挥了语言的声韵之美。广电传媒中的受众要求在得到信息的同时,欣赏有声语言的语音表达艺术。在表达清楚准确,符合习惯的前提下,有意识地通过调配音素、音节、音步、音段等语音单位,创设和谐悦耳的语音之美,不但有利于意义的表达,同时也能满足受众的审美需求。 Radio and television are inseparable from language, and the performance of language is inseparable especially from sound. Sound is the material material that forms the beauty of form. The aesthetic meaning of language and writing is felt through sound. The language of radio and television is the science of the ear, which appeals to the auditory organs of the audience by means of sound. The language of radio and television appealing to the mouth is different from that of newspapers and magazines adopting textual means in the choice and application of means of combination. The radio and television language must pay more attention to the use of phonological rhetorical devices. Gorky once said: “As a touching force, the true beauty of language arises from the accuracy, clarity and sounding of words.” Mr Lao She emphasized that in addition to paying attention to the meaning of words, attention should be paid to the sounds and syllables of words. This played the beauty of language. Audiences in radio and television media require the appreciation of the art of speech in vocal languages ​​while receiving information. Under the premise of expressing clearly and accurately and accustomed to custom, it is not only beneficial for the expression of meaning but also for the aesthetic needs of the audience through the conscious deployment of phonetic, syllabary, syllabary, syllabary and other phonetic units .