在多媒体、多画面、“永远在线”的时代,出现了一种称之为“跨媒体叙事”(Transmedia Stor ytelling)的新型叙事方式,它是一种利用电视、电影、漫画、视频游戏和Twitter等多种媒体渠道的叙事方式。跨媒体叙事从21世纪初开始成为一个研究热点,成为理解新媒体技术如何主导叙事内容、观众参与,以及不同媒介之间复杂而又重叠的关系的核心概念。这种新型叙事模式在流行文化生产中大行其道,而传媒叙事研究和实践经 In the era of multi-media, multi-screen, and “always online,” a new narrative style called “Transmedia Stor ytelling” is a new way of using television, movies, comics, Video games and Twitter and other media channels narrative. Cross-media narrative has become a research hotspot since the beginning of the 21st century and becomes a core understanding of how new media technologies dominate narrative content, audience participation, and complex and overlapping relationships among different media. This new type of narrative pattern is very popular in popular culture production, and media narrative research and practice