当今旅游业的发展已进入国际竞争时代,发展旅游业的关键是增强旅游产品、旅游企业和旅游产业的国际竞争力。越来越多的调查数据表明,2/8原则也适用于品牌,即市场上80%的份额由强势品牌占据,剩下20%的市场由无品牌主体分食。文化产业具有较强的集群化特征。它所依托的文化资源具有较强的地域性、民族性和 Nowadays the development of tourism has entered the era of international competition. The key to developing tourism is to enhance the international competitiveness of tourism products, tourism enterprises and tourism industries. More and more survey data show that the 2/8 principle also applies to brands, that is, 80% of the market share is occupied by strong brands while the remaining 20% ​​of the market is branded by non-brand entities. Cultural industry has a strong clustering characteristics. The cultural resources it relies on have strong regional, national and sexual characteristics